CASEBOUND 360
Marketing Performance
Paid Media Command Center: acquisition, spend and case outcomes across every platform.
Illustrative demo data • No live integrations
Ad → Website → Call/Form/Chat → Intake → Consultation → Signed Case → Revenue
1Ad2,052Ad clicks (platform-reported, demo)
2Website1,683Landing-page sessions (GA4, demo)
3Call / Form / Chat18060 calls · 60 forms · 60 chats (unique leads)
4Intake Qualification45Qualified in CaseBound intake
5Consultation45Consultations scheduled
6Signed Case24Signed cases (shared case records)
7Revenue$89,815Collected revenue (illustrative)
CaseBound intake
Form and chat sessions store UTM, click ID, landing page and referrer captured on arrival, then pass qualification and consultation events downstream.
CallRail call tracking
Dynamic numbers tie calls to the visitor’s session parameters. Unmapped numbers are flagged in Data Quality.
What is not tracked
No cross-device identity graph. Journeys stop where consent is denied or a platform does not share click-level data (e.g. view-through, ChatGPT Ads).
DEMO · Journeys are built from shared lead and case records. Retargeting exposures, audience sizes and tag health are simulated.