CASEBOUND 360

Marketing Performance

Paid Media Command Center: acquisition, spend and case outcomes across every platform.

Illustrative demo data • No live integrations

Paid Media Overview DEMO · simulated results, no ad accounts connected — never live data

Filters

Total Ad Spend

$20,819

12.8%vs. previous period

DEMO spend

Impressions

318,090

12.8%vs. previous period

Illustrative demo metrics

Clicks

6,366

12.8%vs. previous period

2.00% CTR

Total Leads

156

12.8%vs. previous period

Illustrative demo metrics

Qualified Leads

12.8%vs. previous period

25% qualified

Cost per Lead

$133

12.8%vs. previous period

Illustrative demo metrics

Cost / Qualified Lead

$534

12.8%vs. previous period

Illustrative demo metrics

Consults Scheduled

12.8%vs. previous period

Illustrative demo metrics

Signed Cases

12.8%vs. previous period

13.5% lead-to-case

Cost per Signed Case

$991

12.8%vs. previous period

Illustrative demo metrics

Collected Revenue

$67,961

12.8%vs. previous period

5 signed cases unreported

Advertising ROAS

1.06×

12.8%vs. previous period

Portfolio revenue ÷ spend

Spending Trend

Spend by Channel

$20,819Ad Spend

Lead Volume

Cost per Qualified Lead

Signed Cases

Channel Comparison


Google Ads DEMO	Google Ads · Title IX Defense (demo acct 1000)	Title IX Defense	titleixdefensegroup.example	Know Your Rights	$840	10,500	245	10	0	0	$84	—	—	Unavailable
Google Ads DEMO	Google Ads · Military Family Law (demo acct 1003)	Military Family Law	militaryfamilylaw.example	Support for Military Families	$1,118	16,050	337	10	4	2	$112	$280	$559	2.13×
Google Ads DEMO	Google Ads · Silver Lining Estates (demo acct 1006)	Silver Lining Estates	silverliningestatesales.example	Estate Sales Done Right	$1,395	21,600	428	10	3	1	$140	$465	$1,395	1.03×
Google Ads DEMO	Google Ads · Landlord Rights (demo acct 1009)	Landlord Rights	californialandlordrights.example	Landlord Legal Support	$1,673	27,150	520	10	3	1	$167	$558	$1,673	1.00×
Microsoft Advertising DEMO	Microsoft Advertising · Title IX Defense (demo acct 1000)	Title IX Defense	titleixdefensegroup.example	Know Your Rights	$252	3,150	74	3	3	3	$84	$84	$84	11.31×
Microsoft Advertising DEMO	Microsoft Advertising · Military Family Law (demo acct 1003)	Military Family Law	militaryfamilylaw.example	Support for Military Families	$335	4,815	101	3	0	0	$112	—	—	Unavailable
Microsoft Advertising DEMO	Microsoft Advertising · Silver Lining Estates (demo acct 1006)	Silver Lining Estates	silverliningestatesales.example	Estate Sales Done Right	$419	6,480	128	3	0	0	$140	—	—	Unavailable
Microsoft Advertising DEMO	Microsoft Advertising · Landlord Rights (demo acct 1009)	Landlord Rights	californialandlordrights.example	Landlord Legal Support	$502	8,145	156	3	0	0	$167	—	—	Unavailable

Drill-down · Paid Leads


Oct 13, 2:24 PM	Kevin Brooks	Title IX Defense	Google Ads	Chat	In Progress	Emily Davis
Oct 13, 3:31 PM	Rachel Mitchell	Carlsbad Family Law	Meta Ads	Form	New	James Taylor
Oct 13, 4:38 PM	Morgan Hayes	Simple Divorce	Display / DSP	Call	Not Qualified	Unassigned
Oct 13, 5:45 PM	Jordan Bennett	Military Family Law	Google Ads	Chat	Qualified	Sarah Kim
Oct 12, 10:52 AM	Avery Reed	Grace Talent	Meta Ads	Form	In Progress	Michael Reed
Oct 12, 11:59 AM	Casey Ellis	RCM Advisory	Display / DSP	Call	New	Emily Davis
Oct 12, 12:06 PM	Quinn Foster	Silver Lining Estates	Google Ads	Chat	Not Qualified	James Taylor
Oct 12, 1:13 PM	Riley Collins	Inherited Homes	Meta Ads	Form	Qualified	Maria Santos

DEMO · Google, Microsoft, Meta and StackAdapt figures are simulated; ChatGPT Ads is a simulated concept. Impressions and clicks are illustrative.

Platform Detail Existing advertising views

Total Ad Spend

$32,370

12.8%vs. previous period

Illustrative demo metrics

Total Paid Leads

180

12.8%vs. previous period

Illustrative demo metrics

Cost per Lead

$180

12.8%vs. previous period

Illustrative demo metrics

Qualified Paid Leads

12.8%vs. previous period

Illustrative demo metrics

Cost / Qualified Lead

$719

12.8%vs. previous period

Illustrative demo metrics

Case outcomes · All Platforms DEMO · last-touch attribution by lead source

Consultations

12.8%vs. previous period

Illustrative demo metrics

Signed Cases

12.8%vs. previous period

13.3% lead-to-case

Cost per Signed Case

$1,012

12.8%vs. previous period

Illustrative demo metrics

Contracted Case Value

$222,300

12.8%vs. previous period

Illustrative demo metrics

Collected Revenue

$89,815

12.8%vs. previous period

Illustrative demo metrics

Advertising Return

1.13×

12.8%vs. previous period

Portfolio revenue ÷ spend

Platform Outcomes


Google Ads	40	10	10	4	10.0%	$5,025	$1,256	$51,630	$7,706	1.09×
Microsoft Ads	12	3	3	3	25.0%	$1,508	$503	$23,580	$7,080	1.89×
Meta Ads	52	13	15	8	15.4%	$7,014	$877	$65,940	$23,045	1.29×

Spend vs. Leads

Spend by Platform

$32,370Ad Spend

Leads by Platform

180Paid Leads

Cost per Qualified Lead Over Time

Campaign Performance


Title IX Defense	Google Ads	Know Your Rights	$1,680	21,000	490	2.33%	$3	15	$112	3	$560	3	$560	$23,580	$7,080
Carlsbad Family Law	Meta Ads	Family Law Consultation	$1,865	24,700	551	2.23%	$3	15	$124	5	$373	1	$1,865	$12,270	$12,270
Simple Divorce	Display / DSP	A Simpler New Chapter	$2,050	28,400	612	2.15%	$3	15	$137	3	$683	0	—	$0	$0
Military Family Law	Google Ads	Support for Military Families	$2,235	32,100	673	2.10%	$3	15	$149	4	$559	2	$1,118	$19,380	$7,706
Grace Talent	Meta Ads	Find Your Next Leader	$2,420	35,800	734	2.05%	$3	15	$161	3	$807	1	$2,420	$0	$0
RCM Advisory	Display / DSP	Revenue Cycle Solutions	$2,605	39,500	795	2.01%	$3	15	$174	5	$521	2	$1,303	$15,990	$8,795
Silver Lining Estates	Google Ads	Estate Sales Done Right	$2,790	43,200	856	1.98%	$3	15	$186	3	$930	1	$2,790	$12,540	$0
Inherited Homes	Meta Ads	Inherited Home Options	$2,975	46,900	917	1.96%	$3	15	$198	4	$744	4	$744	$32,010	$3,416

All campaign metrics are simulated. Google Ads, Meta, and DSP accounts are not connected.